Website design for irrigation contractors who want the phone to ring
A yard owner arrives on a sprinkler company website holding a phone, looking for one thing: a way to reach someone. Website design for an irrigation contractor is the job of making that route obvious, then giving each service and each town its own page so the visitor lands on the words that match the search. We build the site, host it and change it when the company asks. The company decides what it offers, which towns it serves and who answers.
A sprinkler company site has one job at a time
Many irrigation company sites try to say everything on the home page: every service, every town, a history, a gallery, a coupon. A visitor scrolls, gets lost and goes back to the search results. A better layout treats each page as a single station on the timer. The home page names what the company does and points to the contact route. The sprinkler repair page talks to the person with a broken zone. The installation page talks to the person planning a new yard. The commercial page talks to a property manager.
That is the idea behind how we lay out a site. Search engines can match a page to a search because the page has one subject, and the visitor can act because there is one obvious next step. If you want to see how those pages are written and linked, the irrigation SEO page walks through the service set and the town set.
Six parts of a sprinkler company site and what each carries
- Contact
One contact route, shown everywhere
A single form and, where the company supplies one, a phone line, repeated in the header and at the foot of every page so nobody hunts for it.
- Services
A page for each sprinkler service
Installation, repair, winterization, drip work, commercial work and smart controllers each get their own page, written only from facts the company gives us.
- Towns
Its own page for every town on the dispatcher list
Each town the owner names gets a page that mentions that town and the services offered there, and nothing the company does not do.
- Phones
Readable on a small screen
Text, buttons and forms are laid out for a thumb first and a desktop second, because most sprinkler searches begin on a phone.
- Access
Built for every visitor to read
Headings in order, readable text size, labelled form fields and image descriptions, so the site works for people using screen readers or keyboards.
- Looks
Plain pictures, plain words
No clip-art water drops, no smiling models in lawn chairs. The look comes from the company's own colours, its own name and clear type.
Which irrigation company site part answers which visitor
| Visitor at the sprinkler site | Where that visitor should arrive | What that page offers them |
|---|---|---|
| A homeowner planning a new yard | The sprinkler installation page | A short description of what the company installs and a route to the contact form. |
| A homeowner with a broken zone | The sprinkler repair page | The repair service the company lists and a clear way to ask for a call. |
| A property manager | The commercial page | The commercial work the company takes on and a contact route aimed at managers. |
| Someone in a neighbouring town | The page written for that visitor town | Confirmation the company works there, written from the owner's own list of towns. |
| A returning customer | The front page, or straight to the contact route | The same contact route as everyone else, with no hunting. |
How a sprinkler company site gets from blank page to running site
Write out the service list and the town list first
The owner gives us the services the company sells and the towns it serves. Those two lists become the page plan.
Draft the pages and the contact route
We write each page with one subject and one next step, and lay out the contact form so it asks only for what the office needs.
The owner reads every page
Wording, town names, service names and photos are all shown before anything goes online. Anything the owner strikes stays out.
Put it online, then keep it current
We host the site and update it when a service, a town or a contact detail changes. A short note from the office is all it takes.
Three ideas about a sprinkler company site that cost phone calls
Overheard in a sprinkler officeA site needs a slideshow and a long history to look like a real irrigation company.
What the readout showsVisitors want a clear service list, the towns served and a contact route. A slideshow adds weight and answers nothing.
Overheard in a sprinkler officeOne page about all our services is enough.
What the readout showsOne crowded page matches no search well. A page per service and a page per town gives each search a place to land.
Overheard in a sprinkler officeA website is finished once it goes online.
What the readout showsServices change, towns are added and phone lines move. A site that is updated stays true; one that is left alone drifts away from the company.
What the sprinkler company supplies for a new site
- The services listed, in the company's own words
- The towns served, in the order the dispatcher would say them
- A logo file and any brand colours already in use
- Photos the company owns, with no customer's yard identifiable
- The contact form's destination email and the person who reads it
- Any pages on the current site worth carrying over
Where the managed site fits in the plans
A site that is built and left alone is a one-off. Our Gold and Platinum search plans include a managed site that we build, host and edit on request, so the pages in the search plan and the website stay together. The Silver plan is for a company that already has a site and wants search work on top of it. The full list of plans is on the pricing page.
Website design also connects to the other work. A town page earns its keep when the Maps listing names the same towns, which is covered under local SEO for irrigation firms, and the seasonal pages for spring start-up and winterization belong to content marketing for sprinkler companies. The whole picture is on the irrigation contractor marketing page. We do not promise how a site will rank or how many calls it will bring.
Questions sprinkler company owners ask before a site build
Do I need new website design if my sprinkler company already has a site?
Not always. If the site has a clear contact route and a page per service, the Silver plan can work on top of it. If it is one long page with no town pages, a rebuild inside Gold or Platinum may suit better.
Who writes the pages on an irrigation company site?
We write them from the facts you give us, and you read and approve them before they go online. Nothing is published that the company has not seen.
Does the site tell visitors what a sprinkler installation costs?
No. We never state the price of an irrigation job on a site we write. The page points to the contact route, and your office handles quotes.
Plan a site your sprinkler company can point to
Share your service list, your towns and the site you have now, and we will sketch the pages it should have.
Which service should run first?
Say which services pay the bills first (installation, repair, winterization, drip or commercial work), which towns the company covers and which local pages already mention it. Keep homeowner names, street addresses and job specifics out of the message.
Open the valve on your irrigation contractor marketing
One short call with our CEO sets out which zone of the work to run first, whether that is service pages and Maps or ads for installation and repair searches.
Choose the first zone together, then add the rest one by one.